Content marketing is in. The results of a recent survey revealed that as of January 2013, 74% small businesses were practicing some kind of content marketing in order to promote themselves. Three-fourth of the small businesses said that they intended to release more online data compared to the year before. While 4% said that they did not have any plans at all, 16% said that they did not wish to make any changes to their existing strategies. SynapseIndia, through this write-up, will now try to come to grips with an online trend that is fast growing in prominence.
Articles and Blogs – The Mainstay of Content Marketing
Articles and blogs have always had a key role to play on the Web. Little wonder then that 74% respondents said that they promoted their business through articles whereas 64% resorted to the use of blogs. Almost two out of five respondents said that they used email newsletters whereas nearly 50% published social media content. A finding by a research firm revealed that last year, small businesses spent almost 6.9% of their annual marketing budget on content marketing. The same research firm discovered that small businesses in the United States were spending less on social media advertising.
Businesses Spending Less on Social Media Advertising
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| Source: emarketer.com |
Social media websites with their widespread usage and popularity are ideal for advertising. However, it seems that the trend has changed as both small and large businesses now look more keen to promote their own data via social network. As content marketing can be very cost-effective, it is becoming increasingly popular amongst small businesses. We would like to tell our readers that content marketing serves as one of the key SynapseIndia Services. Another survey highlighted the amount of money allocated by a majority of small businesses for content marketing, which amounted to less than $100. That small businesses are spending less on social media advertising (just 6.3%) became evident through the results of the survey. As has been the norm, advertising (25.1%) and digital marketing (20.1%) topped the budget allocation list.
The year 2013 is likely to see engaging data that can easily be shared with others given more preference over that which is informative. As per the emerging trend, articles, blogs & videos will appear more frequently than email newsletters, tutorials, reports, infographics, white papers, podcasts, images, polls & surveys.
Perseverance Holds the Key
Content marketing is no different from other campaigns. You have to make a beginning and persevere till you start achieving the desired results. With absolute knowledge of the existing trends, marketers can go about releasing their first lot of articles, blogs, videos, images etc. There is less likelihood that the intended results will start to manifest themselves with the very first attempt. Here too, businesses will be required to follow up on their initial line of action. In fact, with online data becoming obsolete the very next day its is released, a content marketing campaign shall in fact bring forth new offerings on a daily basis.
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