Monday, April 1, 2013

Twitter To Furnish Users With Tweets Older Than a Week

Twitter had thus far allowed its users to look for tweets that were no older than one week. The widely-famous social networking site, however, announced in a recent blog post that it was now going to  let its users find tweets that weren't just one-week old. Twitter it seems is competing with Facebook that also made changes to its search trends last month. It was on January 15 that Facebook made an announcement about Graph Search that will now be made accessible to one billion users. In less than a month, Twitter has offered a riposte by upgrading its search tool that will now allow users to delve deeper into its enormous archive with millions of tweets.

"Previously, Twitter search results displayed Tweets going back about a week. We’ve developed a way to include older Tweets, so you can see content that goes beyond the more recent Tweets," said Twitter in its blog post.

Relive the Years Gone By

With the recent change, users have been able to unearth tweets that first appeared on Twitter some four to five years back but that were later submerged by a deluge of new posts. Allowing its members to recover old tweets must have been a challenge for Twitter, which now looks keen on sending users further down the memory lane. The changes made by Twitter have been possible on account of the strong infrastructure of the networking site. In order to browse through old photos, jokes and news articles on Twitter, you are required to use 'Spottheshuttle'. However, you will not be able to see any old Tweet that you want, as Twitter has filtered its search on the basis of favorites, retweets, clicks etc.

"We’ll be steadily increasing this percentage over time, and ultimately, aim to surface the best content for your query," the blog post read. "For now, enjoy your trip down memory lane!"

Tweets Set To Make a Return

Over the last couple of years or so, Twitter has been given to making some interesting announcements. For instance, on December 19 last year, Twitter announced that it was going to provide every user with an archive of their tweets. Back in April 2010, the networking giant revealed that it was working on the Library of Congress so that it could maintain a record of public Tweets and the project is now reported to be nearing its completion.

A Highly Important Development


The recent report submitted by SynapseIndia, hereby, infers that the decision by Twitter to add new capabilities to its search tool is not to be taken lightly. Any new development or breaking news generally appears on Twitter or Facebook firsst and so do the opinions and analysis thereafter. This way the Twitter archive becomes similar to a historical record of the important events that took place in recent years. The latest initiative by Twitter brings to mind RealTime from Google that allowed one to search for tweets with a certain time period as reference.

There is no dearth of content and images on Twitter. Journalists, researchers and we humans in general will surely stand to benefit from performing an advanced search.      
SynapseIndia @ Google+

Wednesday, March 27, 2013

Content Marketing Appealing to Businesses More Than Ever Before

Content marketing is in. The results of a recent survey revealed that as of January 2013, 74% small businesses were practicing some kind of content marketing in order to promote themselves. Three-fourth of the small businesses said that they intended to release more online data compared to the year before. While 4% said that they did not have any plans at all, 16% said that they did not wish to make any changes to their existing strategies. SynapseIndia, through this write-up, will now try to come to grips with an online trend that is fast growing in prominence.

Articles and Blogs – The Mainstay of Content Marketing

Articles and blogs have always had a key role to play on the Web. Little wonder then that 74% respondents said that they promoted their business through articles whereas 64% resorted to the use of blogs. Almost two out of five respondents said that they used email newsletters whereas nearly 50% published social media content. A finding by a research firm revealed that last year, small businesses spent almost 6.9% of their annual marketing budget on content marketing. The same research firm discovered that small businesses in the United States were spending less on social media advertising.

Businesses Spending Less on Social Media Advertising

Source: emarketer.com
Social media websites with their widespread usage and popularity are ideal for advertising. However, it seems that the trend has changed as both small and large businesses now look more keen to promote their own data via social network. As content marketing can be very cost-effective, it is becoming increasingly popular amongst small businesses. We would like to tell our readers that content marketing serves as one of the key SynapseIndia Services. Another survey highlighted the amount of money allocated by a majority of small businesses for content marketing, which amounted to less than $100. That small businesses are spending less on social media advertising (just 6.3%) became evident through the results of the survey. As has been the norm, advertising (25.1%) and digital marketing (20.1%) topped the budget allocation list.

The year 2013 is likely to see engaging data that can easily be shared with others given more preference over that which is informative. As per the emerging trend, articles, blogs & videos will appear more frequently than email newsletters, tutorials, reports, infographics, white papers, podcasts, images, polls & surveys.

Perseverance Holds the Key

Content marketing is no different from other campaigns. You have to make a beginning and persevere till you start achieving the desired results. With absolute knowledge of the existing trends, marketers can go about releasing their first lot of articles, blogs, videos, images etc. There is less likelihood that the intended results will start to manifest themselves with the very first attempt. Here too, businesses will be required to follow up on their initial line of action. In fact, with online data becoming obsolete the very  next day its is released,  a content marketing campaign shall in fact bring forth new offerings on a daily basis.

SynapseIndia @ Pinterest  

Thursday, March 21, 2013

Recommended Free Google+ Tools By Synapse Communications

The social media is not all about gathering an audience but also about communication through stimulating conversations. No matter how many numbers of likes or followers a page has, it does not necessarily contribute to the popularity of a service or a product. And if you really don`t believe me, then here are few third party tools that have been reviewed by the connoisseurs of social media at SynapseIndia. These are extremely effective in checking the status of your social media presence, enabling you to discover the reality.
 
  • Google+ Ripples This tool helps you view every status of yours that has been shared. Though it is only possible to check on posts that are made public, the beneficial part is that it gives you an insight into how the users responded to a specific post.
  • Author Crawler – You can now discover every possible backlink to a URL, and also crawl them in order to look for authorship. Designed it such a manner, the Author Crawler gives you all the desired information regarding individuals who are following you, and the ones who are making any form of contributions. This is an extremely important tool in terms of link building.
  • Findpeopleonplus.com – An amazing website that is helpful for users to filter every possible individual and brand on Google+ based on demographics. So if you searching for people or products with specific features or characteristics, then this is platform is the answer to all your queries.
If you are really curious about knowing the true potential of your presence and how successful have you been, then utilizing some of these tools can really help you discover your influence over the social media. And since they come for free, SynapseIndia recommends that you give it a short as long term benefits are assured.
SynapseIndia @ Foursquare